Voluntary and community groups, social enterprises, local authorities, schools and health organisations are invited to apply.
Head-to-head competitions will take place in the local ITV regions in November, when the public will be able to cast their vote for the projects they want to win. There will be a total of 75 winning projects this year; four awards and one bonus award for the runner-up in each of the 15 ITV regions.
The deadline for receipt of entries is 14 May 2010.